Researchers from the UJI team analyse audience awareness about institutional feminism in relation to the series The Ministry of Time

The researchers Laura Castillo Mateu and Alessandra Farné presented the paper “Mujeres en el Mi(ni)sterio del tiempo: de análisis y lecturas multiplataforma” (“Women in the Ministry (mystery) of time: on analysis and multiplatform readings”) at the conference Transmedianálsis 2017: Analysis of discourse in a transmedia environment: research and teaching proposals, organised by the University of Alicante on November 16 and 17, 2017.

The initiative by the UJI team project members focused on two aspects of the successful series by the public broadcaster TVE (La 1 channel). On the one hand, how it narratively synthesises the political tensions generated in recent years around state feminism and the promotion of the recovery of a national matrilineal memory. On the other, the interaction of the audience on the social networking site Facebook. According to the authors, even though this audiovisual product is considered one of the first successful transmedia productions in the Spanish context, the use of the second screen is limited to self-promotion rather than to generating and incorporating feedback and content. Nor was there a clear awareness of gender issues among the followers who debated in the discussion thread analysed, relating to chapter three of the first season.