The milestones achieved thus far by the UJI subproject, which correspond to the objectives planned for the years 2016 and 2017, have to do, first, with the epistemological and methodological substantiation of the concept “ethical testimony”. Second, the team’s efforts have been devoted to tracking examples from popular culture that can be analysed within this framework. Thereby, several cinematographic, television and advertising practices in which the factor of testimony contributes to the transformation of the recognition frameworks of the woman-victim have been selected.
After contrasting the first conclusions, resulting from the attempts to analytically systematise the idea of ”ethical testimony”, with a group of international experts, the team has begun to produce the first results to be presented in academic forums. With the integration of such feedback, we prepare to integrate the theoretical advances in dissemination products and knowledge transfer actions.
1.1. Review of the state of the art on gender violence with especial emphasis on the concepts: vulnerability, victim, re-signification, accountability (including response-ability and responsiveness), empowerment and ethical testimony.
1.2 Compilation of documentary sources for fieldwork in audiovisual popular culture (film, television and advertising).
2.1. Systematisation of the mechanisms present in victimisation processes in audiovisual discursive practices.
2.2. Identification of the transfers of institutional and activist feminist discourse in popular culture products.
3.1. Tracking and selection of the relevant audiovisual products for critical discourse analysis. Those films, fiction series or campaigns that dialogue with the debate on the public agenda regarding gender violence will be taken into account.
3.2. Delimitation of the sample according to the objectives of the project and establishment of the categories and units of analysis.
3.3. Sharing of the analysis models by both subprojects.
3.4. Discourse analysis applying feminist film theory to unravel enunciation, intertext and context.
3.5. Identification of audiovisual products in the international context that dialogue with models of reproduction of gender violence and of re-signification detected in the preliminary stages of our research.
3.6. Comparative studies of the initial corpus with “new trends” of representation in the mainstream. Detection of intertextualities and analytical systematisation.
3.7. Activity: Group discussion by international experts in representational innovation.