Mar Chicharro Merayo is PhD in Sociology and Professor of Audiovisual Communication at the University of Burgos. She currently teaches modules such as Communication Theory and Television Fiction. She has spent long research stays at universities such as the University of San Diego, California, Harvard University or the University of San Francisco, among others. Her research interests focus on the television medium, more particularly on serial fiction products, which she very often studies from a gender perspective. During the 2012-16 period she was the principal investigator of an R+D+i research project about gender stereotypes in television fiction and videogames.