(PI UJI). Professor in the Department of Communication Sciences at Jaume I University of Castelló. She is a member of the Interuniversity Institute for Social Development and Peace (IUDESP) and of the University Institute for Feminist Studies (IF), as well as member of the Equality Advisory Commission at her university.
Her research focuses on feminist theory, the analysis of gender representations and the transformation of cultural violence. She currently leads the project MINECO/FEDER FEM2015-65834-C2-2-P. She has three six-year research periods (most recent 2008-2013) and has been accredited as Full Professor in the area of Audiovisual Communication and Advertising since 2015.