Sarah Banet-Weiser is a Professor of Media, Gender and Communication at the Annenberg School for Communication at the University of Pennsylvania and the Annenberg School for Communication and Journalism at the University of Southern California.   She is the author of several books including Authentic™: The Politics of Ambivalence in a Brand Culture (2012), and Empowered: Popular Feminism and Popular Misogyny (2018).  She is the co-editor of Commodity Activism: Cultural Resistance in Neoliberal Times (2012), and Racism PostRace (2019), and has published in journals such as Social Media and Society, International Journal of Communication, American Quarterly, Critical Studies in Media Communication, Feminist Theory, Cultural Studies and European Journal of Cultural Studies. She is currently working on a new book titled Believability: Gender, Race and the Labor of Being Believed.